Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A number of shopping companies are turning to server-side tracking as a means to boost their information collection procedures. While it calls for more technical knowledge than regular GTM and may introduce additional costs, it can result in higher accuracy and more trustworthy information
Pixel tracking utilizes an item of code to sign up conversions on your internet site. It's easy to set up and less susceptible to advertisement blockers.
1. A lot more exact information
The traditional method of tracking conversions on a site, utilizing pixels, is having problem with transforming internet browser personal privacy plans. This means that the data being sent to Google Ads, Facebook Business Manager and other platforms is less precise than it must be.
Server-side monitoring is an extra safe and secure alternative that aids to bypass these constraints, as it's filled from your very own domain name and dealt with as first-party code, suggesting it's much less most likely to be influenced by advertisement blockers or various other protection actions. This gives extra exact information and an extra full image of customer trips throughout networks.
On top of that, this sort of monitoring enables services to track conversions beyond the web site, such as telephone call and in-store check outs, which can be tough for pixel-based monitoring. This versatility provides marketing professionals much more ownership over the data they send, and makes it easier to comply with numerous information legislations. It's likewise a great deal less susceptible to fraud, as it's harder for illegal stars to control the system by changing the postback URL.
2. Better control over data.
Server-side monitoring permits organizations to gather and enhance data before sending it to third-party analytics/advertising systems. This boosts information completeness and accuracy, which can help marketers make even more educated advertising decisions.
Traditional pixel monitoring relies upon JavaScript tracking codes that are put in site visitors' browsers. These tracking codes are usually obstructed by ad blockers, which can result in information collection disturbances and imprecise outcomes. Server-side monitoring enables businesses to bypass these constraints and supply precise, consistent information that is much less LinkedIn Ads optimization vulnerable to interference.
This sort of monitoring likewise allows organizations to track conversions that happen outside of the site, like call and in-store acquisitions. This is essential since brand-new privacy policies such as Apple's Intelligent Monitoring Avoidance (ITP) limit the service life of cookie-based monitoring pixels to 7 days. This is an essential reason that S2S is a lot more reputable for businesses looking for to adjust to these changes.
3. Much less susceptible to fraud
Server-side monitoring allows companies to adjust information hauls prior to it reaches 3rd party endpoints, enhancing security and personal privacy. This is particularly important as various web browsers and platforms significantly alter how they manage cookies. For instance, in iOS 14, Safari will just provide first-party cookie information and will not allow pixel-based monitoring. Using server-side monitoring, you can bypass these limitations and remain to track conversions that occurred beyond your web site.
In addition, server-side monitoring enables you to record individual information directly by yourself web servers. This eliminates dependancy on third parties, which can be vulnerable to breaches and personal privacy violations.
A server-side radar is a set of directions that tells your web site's server what occasions to record. This data is after that sent to analytics devices like Google Analytics and Facebook Company. It's additionally utilized to cause event-based ads, such as retargeting. On the other hand, pixel tracking is a different technique that makes use of a little piece of code on your page to collect information from users.
4. Much easier to implement
Server-side monitoring is an information collection process that takes place on the site's very own server, bypassing internet browser restrictions. This suggests that data accumulated by the website/app is first sent to the server where it's refined and then sent to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this strategy is that it reduces the range of information management and offers organizations a lot more control over transmission, making it generally much more reputable. Consequently, it's much less vulnerable to data difficulties brought on by things like a damaged link or an active ad blocker being set up.
With OWOX BI's Server-Side Monitoring, your company can gather real-time conversion information in the same way that you would with pixels or a cookie, yet this is after that passed directly to your advertising and marketing devices on the server. This enables you to have even more exact data and assists make certain compliance with personal privacy regulations such as GDPR. Furthermore, it likewise stays clear of the tracking limitations enforced by internet browsers and advertisement blockers.